Adobe has launched a new AI-powered tool, the Product Support Agent, designed to simplify technical troubleshooting and streamline support workflows within its customer experience platform.

Unveiled on June 4, this intelligent support assistant is part of a broader initiative by Adobe to build out a suite of domain-specific AI agents, all orchestrated through the Adobe Experience Platform Agent Orchestrator, which is now available to the public.

The Product Support Agent is embedded within Adobe’s conversational AI interface and aims to assist users in real time. When support is needed, the agent can automatically gather relevant information — including logs, session details, and metadata — to help populate a support case. Before finalizing, users can review and approve the generated ticket, ensuring accuracy and control over the process.

This marks just one step in Adobe’s larger strategy to enhance customer and user support using generative AI. Alongside this announcement, Adobe also rolled out the Data Insights Agent for global use. This agent allows users to ask plain-language questions — like “Which marketing channels were most effective last week?” — and instantly receive data visualizations generated within Adobe’s Customer Journey Analytics toolkit.

Adobe has plans to expand its AI portfolio further with agents tailored for tasks such as lead qualification, workflow optimization, website performance enhancement, and data engineering operations. All of these will be integrated under the central Agent Orchestrator framework, signaling Adobe’s ongoing investment in intelligent automation for enterprise-level experience management.